accessibility policy

Accessibility is the word used to describe whether a product (for example, a website, mobile app, emails or applications) can be used by people of all abilities and disabilities. For instance, a website is accessible if all people, including disabled and elderly people, can use it.

At The Natural Drs Limited, we aim to ensure that our website is informative and engaging to use, as well as being as accessible as possible – this is called usability. On a website, accessibility depends on how a person’s disability affects the way they perceive information on a page and how they navigate within and between pages.

Elements that affect accessibility include:

  • for people who can’t see very well: the colours and the contrast between colours; the size of text; the choice of fonts
  • for people who are blind: how a screen reader interprets the elements on a page (for example, alt tags for images, and title tags for links); the inclusion of audio description for video content
  • for people who can’t hear very well: how any audio visual content is represented graphically (for example, subtitles and/or signing)
  • for people who find a keyboard or mouse hard to use: the ease with which someone can navigate to various parts of the page (for instance, by tabbing)
  • for people who find words difficult: the length of sentences and paragraphs; the complexity of the vocabulary; the choice of fonts and size of text; the opportunity to have text read out loud.

At The Natural Drs Limited, our accessibility policy takes into account these factors wherever possible. The internet can be a great enabler and source of freedom for disabled users. As such, the value of The Natural Drs Limited (and the wider web) to our disabled and ageing audiences depends on its accessibility.

This is an area of importance for The Natural Drs Limited. In keeping with our obligations under the Equality Act, we are committed to ensuring that The Natural Drs Limited’s digital services are as accessible to disabled and elderly people as reasonably possible.

We aim for a consistently high level of usability for our online audience, following best-practice accessibility guidelines. When a website is correctly designed, developed and edited, all users have equal access to the site’s information, functionality and benefits. The Natural Drs Limited aims in time to make our website accessible and usable for people of all abilities and disabilities, including older audiences, and those with visual, hearing, cognitive or motor impairments.

Many people use assistive technologies to allow them, for example, to view websites in easier-to-read colours, with larger fonts or as spoken text, or to navigate around a site using the keyboard only. As these assistive technologies become more widely available and of greater sophistication, The Natural Drs Limited wants to ensure that our website continues to work well with them to deliver a good experience for all our users.

The web content accessibility guidelines (WCAG) 2.0 also drive our approach to website accessibility. Other helpful information can be found on the W3C website. WC3 stands for the World Wide Web Consortium. It is an international community that develops open standards to ensure the long-term growth of the Web and can be found at the following link

We also recommend that our website users visit the BBC accessibility web page. You will find a lot of useful information on how you can improve your online experience when visiting our website by changing your browser settings or using certain tools – find out more at

We have built our website using a WordPress theme as the primary platform. The online community has been built using a software application called BuddyBoss, which also uses WordPress as the platform. You can find out more at and respectively. In each instance, the themes and applications have been built with third parties, and will include their best efforts to make the user experience as accessible to everyone as possible on all devices, including desktops, laptops, tablets and mobile phones. If and when we create a mobile app version of our website, this too will follow best practice when it comes to accessibility.

We welcome feedback from our users: please contact with any helpful comments, suggestions, ideas and/or criticisms. We may use this information to help us to improve the accessibility of our website to all users, including disabled and elderly people.